Rich
Campbell.
Visual Designer and Art Director. Brand and campaign design rooted in culture.
Richard Campbell
Brooklyn, NY
Visual Designer and Art Director. Brand and campaign design rooted in culture.
I'm Rich. Visual Designer and Art Director, based in Brooklyn. Eight years building brands in-house at JetBlue, Priceline, and Dash Financial, with an ongoing independent practice through RIIICH Made. Strategy and aesthetics aren't in tension here. They're the same conversation.
I grew up in Brooklyn, NY, inside hip hop, dancehall, sports, and style. Those worlds were my first education in design, even if nobody called it that. You learned to pay attention. How your jeans fell on your shoes. Whether the colors and patterns were working together or fighting each other. The way a sample flipped a melody into something else entirely. I still practice all of it. Knowing when to push and when to hold back, when to let something breathe or when to stack it, when to be loud and when to let the quiet do the work. Staying fresh meant staying ready: always watching what was moving, what was next, never letting your references get stale. That duality between rawness and refinement, between restraint and release. It's not just where I'm from. It's how I design.
Before anything gets made, I need to know what winning looks like. The job is pushing past mission complete to mission accomplished. There's a difference. Mission complete means it's done. Mission accomplished means it worked. Good collaboration is what gets you there: keeping the client's goals in focus while finding room to push the work further. The discipline holds regardless of format: understand the goal, respect the audience, build something that earns its place in the culture.
Design is a series of deliberate decisions, each one accountable to the idea. Nothing arbitrary. Nothing decorative for its own sake. Every detail has a job. I work with AI as a creative partner, not a replacement for thinking. The tools change. The standard doesn't.
RIIICH Made — Brooklyn, NY
Independent practice running parallel to everything else. Led concepting, brand systems, and campaigns across nonprofit, finance, food service, and consumer brands. 15+ projects from concept through execution. Directed the Foster Care Unplugged campaign, growing engagement 35% and earning support from a New York State Senator.
Priceline — New York, NY
Led visual design across campaigns and product. Drove a 15% lift in mobile engagement through the Sustainability Landing Page. Drove a 15% increase in app downloads through A/B-tested campaign work. Translated complex data into clear, scannable visuals used by leadership and cross-functional teams.
CrossBorder Solutions — New York, NY
Developed go-to-market materials supporting an updated brand direction. The Provision 5 Ways campaign drove a 30% lift in engagement and a 25% increase in client inquiries.
Dash Financial Technologies — New York, NY
Owned end-to-end brand and marketing design across digital and print. Led a brand refresh that increased impressions by 40% and boosted social engagement by 27%. Managed production for high-end gift kits from vendor sourcing through delivery.
JetBlue Airways — Long Island City, NY
Promoted from intern to designer in under one year. Designed the EatUp Café Salad Shaker label used in-flight as both brand touchpoint and safety seal. Branded JetBlue Jams at Terminal 5, supporting increased on-site engagement.
His ability to create intuitive and visually stunning designs consistently impresses me. Rich fosters a collaborative spirit, encouraging open communication and creativity within the team.
Richard brings an infectious energy and positive attitude that helps make others around him better. An all around great person to have on your team and brand.
From day one, Rich's talent, energy and enthusiasm made him a natural fit. Over two years at Priceline, he was instrumental in advancing the brand visually.